Описание
Rado’s True Square collection takes after the 1990 Rado Ceramica, the brand’s first ever square timepiece constructed out of high-tech plasma ceramic. Challenging the boundaries of what is possible with the innovative use of cutting-edge materials, Rado reimagined the distinctive geometric appearance of the classic model in a groundbreaking high-tech ceramic case produced through injection-moulding technology. As the manufacturer who invented high-tech ceramic timepieces, the Rado True Square packs remarkable upgrades with a smoother, more refined case design and a modern workhorse movement, incorporating the 90s Rado spirit with marvellous contemporary revamps. Rado True Square Automatic Open Heart White Ref. R27073012 From a brand that was initially conceived as a small atelier, to become an industry leader for innovation more than a century later. Rado is a well-respected name that is no stranger to the watch world, producing incredibly robust timepieces that pushes the boundaries of what was achievable with luxury watchmaking with top-class Swiss craftsmanship, revolutionary high-tech materials and outstanding timekeeping performance. While originally founded in Lengnau, Biel/Bienne, Switzerland in 1917 as ‘Schlup & Co.’ by brothers Fritz, Ernst and Werner Schlup, it wasn’t until the brand took off in the early 1950s, selling watches under the ‘Rado’ name we’re familiar with today.Ever since its founding, Rado has fostered the philosophy “if we can imagine it, we can make it”, which still holds true today, reflected by the brand’s highly-durable, innovatively designed timepieces. Rado is perhaps best known for their innovative use of technologically advanced materials, being one of the pioneers in the watchmaking industry adopting high-tech ceramics in their watches. Although the implementation of ceramic is widely seen across innumerable watch brands in this day and age, Rado revolutionized the industry with the birth of the Rado Integral back in 1986 with its